March 24, 2020
Steady stock market gains, low unemployment and a sturdy dollar add up to good times for golf tour operators. They’re reporting very strong bookings for their 2020 packages—indeed, many are sold out—and are already looking forward to a busy 2021. But you won’t catch the best tour operators basking in their success. They’re always looking forward, searching for the next new thing that will draw in more customers.